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//HOW DIGITAL IS IMPACTING CONSUMER BEHAVIOR IN THE FOOD & BEVERAGE INDUSTRY
HOW DIGITAL IS IMPACTING CONSUMER BEHAVIOR IN THE FOOD & BEVERAGE INDUSTRY
Brand Vision Digital Marketing Agency
Introduction
The rise of ecommerce, mobile commerce, and other digital technologies has changed the face of the US Food & Beverage industry. Digital sales of food and beverage are predicted to experience significant growth over the next 5-10 years, driven by increasing competition in the digital space and changing user behaviors.

Food & Beverage industry
- US digital grocery sales are predicted tohit $71 billion in 2017
(Cowen and Company, March 2017) - 57% of digital grocery shoppers say
they will increase the frequency with
which they buy groceries digitally in the
next year
(Acosta Sales & Marketing, March 2017) - 19% of Amazon shoppers use the
platform to buy groceries and other
food items
(Feedvisor, Nov. 2016)
Demographics of the Digital Food & Beverage Consumer
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