Brand Vision

Introduction

The rise of ecommerce, mobile commerce, and other digital technologies has changed the face of the US Food & Beverage industry. Digital sales of food and beverage are predicted to experience significant growth over the next 5-10 years, driven by increasing competition in the digital space and changing user behaviors.

Food & Beverage industry

• US digital grocery sales are predicted tohit $71 billion in 2017
  (Cowen and Company, March 2017)
• 57% of digital grocery shoppers say
  they will increase the frequency with
  which they buy groceries digitally in the
  next year
  (Acosta Sales & Marketing, March 2017)
• 19% of Amazon shoppers use the
  platform to buy groceries and other
  food items
  (Feedvisor, Nov. 2016)

Demographics of the Digital Food & Beverage Consumer